Concordance, Conflict, and Contrast

Typeface examples

These are six groups of typefaces that we learned about in class.  They are listed above, and an example of each kind is given.

Four basic principles of an ad that I chose

 

 

The ad that I chose to asses the four basic principles of was a 1970's Life cereal ad.  Although this ad was before my time, it appeals to me, because like me Mikey the subjectof the ad is a picky eater. The contrast in this ad is related to all of the bright colors on the cereal box and on Mikey's shirt, against a white background.  The black text also contrast against the white background.  Repetition in this ad that is noticeable are the two cereal bowls, and there is ceral in the bowls and on the box.  The use of the same type of text is also repeated in both sections.  The alignment of this ad is centered, everything is focused on the picture of Mikey and the box of cereal.  There are a few proximities in this ad. In this ad the statement "If you have a kid like Mikey, you need a cereal like life." is close to the picture of Mikey and the picture of the ceral tying them together.  Then the paragraph explaining why Life cereal is a great ceral is close to the box of cereal, tying them together.

Notes from class

Proximity:
Proximity is grouping things together that are related.
A lack of uniformity can cause confusion.
Proximity in a design will usually overwhelm color.

Alignment:
When items are aligned on a page the result is a stronger cohesive unit
"Nothing sould be placed on the page arbitrarily. every item should have a visual connection with something else on the page."
When aligned elements are physically separated from each other, there is an invisible line that connects them, both with your eye and in your mind.

Repetition:
"Repeat some aspect of the design throughout the entire piece."
consistency

Contrast:
A way to make things stand out
"If two things are not exactly the same, then make them different. Really different."
Large type vs. Small type
Thin lines vs. thick lines
Cool colors vs. warm colors
Horizontal elements vs. Vertical elements

Four basic Principle of a soup ad

When analyzing this ad I saw many things.  The contrast in this ad is very dim, you have the light color of the crane against the shadowy background of the picture.  The repetition in this picture is very small and almost unnoticeable, it is through a use of color.  The color that is used many times throughout this picture is yellow, but it is in several different shades.  The alignment of this picture is slightly off center.  The proximity in this ad is that the crane-home and the soup bowl are tied together by the tagline of the ad.

Four basic principles of a guitar ad

In trying to analyze the principles of this ad I saw several things. The contrast in this ad is the several different types of texts that are used throughout the ad, and the red, blue, and yellow colors.  Repetition in the ad are the red, blue, and yellow colors. The alignment in this ad is centered, and I think that the creator of this ad did that to prove that when you play a real guitar you can take "center stage".  The proximity of this ad is that the guitarist is close to the amp and the tagline about the ad is overlayed on top of both of them.   

Four bascic principles of the Mystique Tissue Ad

When looking at the basic principles of this ad I saw several things.  The contrast in this ad is the blue and white colors against each other, and the two different fonts one that is used to write Mystique and one to write the tagline for the ad.  Repetition in this ad is the use of the many airplanes all over the ad.  The alignment for this ad is to the left of the page, the creator of this ad more than likely chose this position to make room for the use of the airplanes that are coming out of the box.  The proximity in this ad is that all of the "airplanes" are very tightly grouped together coming out of the tissue box.