When looking at the basic principles of this ad I saw several things. The contrast in this ad is the blue and white colors against each other, and the two different fonts one that is used to write Mystique and one to write the tagline for the ad. Repetition in this ad is the use of the many airplanes all over the ad. The alignment for this ad is to the left of the page, the creator of this ad more than likely chose this position to make room for the use of the airplanes that are coming out of the box. The proximity in this ad is that all of the "airplanes" are very tightly grouped together coming out of the tissue box.
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