Rhetorical Analysis of a McDonald's Website

I visited two McDonald's websites, one from the United States and one from Australia.  I did a rhetorical analysis of both websites.  Both websites had things in common, in that they were very colorful and easy to navigate, and that they were both produced by the McDonald's company of course.  The signature red and yellow colors that McDonald's chooses to use to be associated with its company, are symbolic of several things.  The yellow symbolizes the friendly service that you will receive when you walk inside and the red symbolizes   . Another thing that both restaurants and all other McDonald's franchises have in common is that they are involved with helping donate money to the Ronald McDonald House Charity.  This shows that the McDonald's corporation isn't about making money all of the time, they won't to help out people in need as well.

US McDonald's
Verbal Signifiers for the US McDonald's website are the famous words that most American people know, "I'm lovin' it" and  "Meet some of the hard working people dedicated to providing high quality food everyday. And get the story behind your McDonald's favorites."

Visual Signifiers for the US McDonald's website are the Golden Arch "M" symbol and a picture of all of the farmers that supply McDonald's with food.

 McDonald's is trying to use the farmers as a way of relating to the "regular" people of America, and they are also trying to show that they get all of their ingredients for their food fresh from farms not out of factories somewhere.


International McDonald's-Australia
Verbal Signifiers for the Australian McDonald's website are the famous words, "I'm lovin' it", and "It's Lamb, Seriously."

Visual Signifiers  for the Australian McDonald's website are the Golden Arch "M" symbol and a giant hamburger.

Things that are different in Australia than the United States, are that they have a lose change menu instead of a dollar menu, and they are adding a lamb burger to their menu, in the United States we would never be able to do that.  The Australian McDonald's ad for their new lamb burger uses whit, with their caption of "It's lamb, Seriously" because just by looking at the picture you wouldn't be able to tell if it was lamb, or beef.  Therfore, I think the ads creator meant for it to be a little sarcastic and witty.