The ad that I chose to asses the four basic principles of was a 1970's Life cereal ad. Although this ad was before my time, it appeals to me, because like me Mikey the subjectof the ad is a picky eater. The contrast in this ad is related to all of the bright colors on the cereal box and on Mikey's shirt, against a white background. The black text also contrast against the white background. Repetition in this ad that is noticeable are the two cereal bowls, and there is ceral in the bowls and on the box. The use of the same type of text is also repeated in both sections. The alignment of this ad is centered, everything is focused on the picture of Mikey and the box of cereal. There are a few proximities in this ad. In this ad the statement "If you have a kid like Mikey, you need a cereal like life." is close to the picture of Mikey and the picture of the ceral tying them together. Then the paragraph explaining why Life cereal is a great ceral is close to the box of cereal, tying them together.
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