When analyzing this ad I saw many things. The contrast in this ad is very dim, you have the light color of the crane against the shadowy background of the picture. The repetition in this picture is very small and almost unnoticeable, it is through a use of color. The color that is used many times throughout this picture is yellow, but it is in several different shades. The alignment of this picture is slightly off center. The proximity in this ad is that the crane-home and the soup bowl are tied together by the tagline of the ad.
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